Hugo Boss

Hugo Boss Hugo Now

Built around fresh, aquatic and aromatic accords, Hugo Now is a fragrance for men introduced by Hugo Boss in 2020.

Perfumer: Frank Voelkl

Fragrance pyramid

Top notes

• Lemon Zest
• Cardamom

Heart notes

• Watery Notes
• ice
• Mint
• Lavender

Base notes

• Haitian Vetiver

Main accords

• fresh
• aquatic
• aromatic
• citrus
• green
• fresh spicy
• lavender
• warm spicy

When to wear it

Best seasons: spring, summer. Most worn for: casual wear.

Similar scents

• Hugo Boss Hugo Man (2021)
• Hugo Boss Hugo Iced (2017)
• Hugo Boss Hugo (1995)
• Hugo Boss Boss Bottled Bold Citrus (2025)
• Hugo Boss Boss Bottled Eau de Parfum (2020)
• Hugo Boss Boss Pure (2008)

More fragrances by Hugo Boss

• Hugo Boss Boss Bottled (1998)
• Hugo Boss Deep Red (2001)
• Hugo Boss Bottled Absolu (2024)
• Hugo Boss Hugo (1995)
• Hugo Boss Femme (2006)
• Hugo Boss Boss The Scent (2015)