H M

H M Modern Minimalist H&M

Launched by H M in 2024, Modern Minimalist H&M is a powdery, musky and woody scent that opens with Cotton Flower, Eucalyptus and Citruses and settles into White Musk, Cashmere Wood and Sandalwood.

Fragrance pyramid

Top notes

• Cotton Flower
• Eucalyptus
• Citruses

Heart notes

• Lily-of-the-Valley
• Rose
• Jasmine

Base notes

• White Musk
• Cashmere Wood
• Sandalwood
• Amber

Main accords

• powdery
• musky
• woody
• floral
• white floral
• fresh
• citrus
• rose
• camphor

When to wear it

Best seasons: spring, summer. Most worn for: casual wear.

Similar scents

• H M White Air H&M (2025)
• H M Personal Muse H&M (2024)
• H M Cloud Gazer H&M (2025)
• H M Social Butterfly H&M (2024)
• H M Chic Socialite H&M (2024)
• H M H&M Flowerscape H&M (2018)

More fragrances by H M

• H M H&M T-Shirt - Classic cotton H&M (2018)
• H M H&M Sunray - Golden warmth H&M (2018)
• H M H&M Pear - Bursting with juice H&M (2018)
• H M H&M Above The Clouds H&M (2018)
• H M H&M Santalum H&M (2018)
• H M H&M Formentera H&M (2018)